Schultz also insisted Wednesday that Starbucks will not back down from its growth plan, which calls for eventually having 40,000 stores worldwide, up from around 14,000 today.
And not a single one in our little neck of the Midwest. We have a locally owned coffee house where the goods are above average, as are the prices, but the service is exceptionally slow. Part of the problem is their equipment--they can't draw several shots of espresso at the same time.
What the owners really need to do is invest in some new equipment and send all staff off to a formal Barista seminar. I'd love to attend one of these weekend sessions. I know a bit about coffee but it's all self taught. A little formal training would put me in that special category of connoisseur, right? Can you imagine sipping and sniffing coffee drinks all weekend? Pure heaven.
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