soi-disant

soi-disant \swah-dee-ZAHN\, adjective:
Self-styled; so-called.

The study exposes most varieties of 'human resource
management' as a complete waste oftimes promoted by
soi-disant gurus and self-serving consultants with an eye
for a quick buck.
--"Support for an old-fashioned view," [1]Independent, May
12, 1994

The troupe, soi-disant egalitarians, mostly turn out to be
royal phonies.
--Craig Offman, "Whiz Kid," [2]Time, February 1, 1999
_________________________________________________________

Soi-disant comes from the French, from soi, "oneself" +
disant, "saying," present participle of dire, "to say."